2020 has already been a rollercoaster ride of changes for B2B marketers, and many are predicting a steep recession. Does your marketing department have a revised plan for continuing to drive revenue and continued growth during challenging times?
In this live webinar, Rhoan Morgan, CEO of DemandLab, will discuss why every marketing leader needs to:
Re-evaluate marketing activities and reallocate resources to align with the new realities
Audit customer-facing materials to strengthen your organization’s valuable brand
Tighten operational efficiencies and identify gaps in talent and technology
Morgan will guide attendees through a worksheet exercise, which you can download for free upon registering, to identify which core value drivers to cut, hold, or accelerate in order to reposition the marketing function for success in 2020 and beyond.
Rhoan Morgan is a leading authority on marketing-led customer experience and one of the first wave of marketing leaders to recognize the potential of marketing automation. She is the co-founder and CEO of DemandLab, an agency she launched in 2009 in response to the disruptive impact of technology in marketing that specializes in delivering technology-assisted strategy and campaign execution to her clients. Rhoan is also the co-author of “Change Agents: The Radical Role of Tomorrow’s CMO,” host of the Revenue Rebels podcast, and a true innovator in her field.