In the last 10 years, marketing has changed more than any other discipline
Technological advances and the rise of the customer-centric organization has placed new pressures on marketers, but it has also given them new powers. Are you ready to take the lead in accelerating your company's revenue potential? Take the next move.
Change Agents: The Radical Role of Tomorrow's CMO was written to give courageous marketers a game plan for stepping up and leading a customer-centric organization. Based on DemandLab's Revenue Ecosystem™ Framework, this book will show you how to:
Obtain organization-wide buy-in for marketing's central role
Develop healthy data architecture, governance, and analytics
Identify the talent you need to build your marketing dream team
Build a customer journey that accelerates revenue
Gain an insight-rich, 360˚ view of your customer
Discover how to build a Revenue Ecosystem Framework that accelerates revenue and demonstrates the true value of the marketing function within your organization.
View a sample of the Change Agents book.
Download Change Agents if you are ready to lead change within your organization.