The B2B Outlook on Marketing Data Quality

B2B marketers rely on data to improve the customer experience, make informed decisions about marketing spend and strategy, and deliver the right content to the right people at the right time.

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Five marketers in working meeting to develop solutions to content problems

How are marketers improving their data quality to improve performance?

To answer this question, Ascend2 and DemandLab fielded the Outlook on Marketing Data Quality survey.

The B2B Outlook on Marketing Data Quality report exclusively represents the opinions of those who operate in organizations with a B2B marketing/sales channel. When you download the report, you’ll discover:

Download The B2B Outlook on Marketing Data Quality to learn how to improve customer experience, business outcomes, and overall data quality.

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Why choose Sightline?

Since 2009, we’ve worked with clients to report on their marketing initiatives. That means we have key insights into where other revenue attribution products fail and have developed Sightline to solve those common problems.

360° Customer Insights

Sightline is customer-centric, collecting marketing and sales data across multiple platforms and touchpoints to create a more holistic view of marketing initiatives.

Effortless Roll-Out

Sightline requires no resource-intensive integrations or staff retraining. With minimal process changes, Sightline wraps around existing workflows to support full-funnel customer insight and marketing attribution.

Full-Funnel Visibility

Sightline tracks your best-performing sources and channels, capturing the opportunities and revenue associated with each account.

Awards and recognition

Since 2009, we’ve worked with clients to report on their marketing initiatives. That means we have key insights into where other revenue attribution products fail and have developed Sightline to solve those common problems.